Here's the great thing about being an expert on anything: You can build an empire around it.
People who have honed their skills, their craft, more than their counterparts have a great chance of developing a multi-million dollar business. For many successful entrepreneurs, the business that can deliver such lucrative rewards is a consulting practice.
Consulting businesses are built on the experience and expertise of the CEO.
It could be about anything: business management, social media marketing, information technology, security, personal image and credibility, and so on. Because consulting has become a lucrative business, the industry is growing faster with lots of competition from big businesses and emerging firms -- so you're going to need quite an arsenal to gain an edge.
Here are four essential tips on how to grow your consulting business:
1. Be distinct -- and address unmet needs in the market or learn to resolve them differently.
You can reduce the competition you'll be coming up against in the consulting industry by being different. Consider what you are good at and how you can make your approach different than the other consultants'. For example, if most consulting businesses in the market are already focused on leadership, your consulting business could concentrate on branding or operational excellence.
2. Be the authority in your field.
People tend to gravitate toward consultants who have established a certain level of authority.
read more: http://www.huffingtonpost.com/brian-horn/small-business-consulting-tips_b_5269357.html
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